- Date 2 April 2012
- CategoryGraphic Design Packaging
We saw this packaging concept and loved it. Everyone gets stressed and everyone likes a novelty way of real sing pressure without actually breaking something. Remember that foam brick from years ago that you threw at the TV and it changed the channel? Genius.
Break It is a mind and body relaxation kit. Inside the box is a meditation CD and some herbal tea. I’m not sure that those things would help me relax after a stressful day at the office, but in order to get to them you have to smash the box or ‘break’it. (see what they did there?)
Its made of potato starch so shouldn’t hurt when you are pretending to be a martial arts expert.
Designed by Mi-Rae Kim