Olympic Coke

  • AuthorNeil
  • Date 2 July 2012
  • CategoryPackaging

Coca-Cola have released a limited edition can design just in time for the London 2012 Olympic Games this summer.

The cans capture the athletes in action and uses patriotic stripes to express the movement within the different sports. They will be releasing a new design every 2 weeks throughout the summer ending with a special composite logo just in time for the opening ceremony.

The limited edition cans are a great way to support and cheer on the USA team. There are also multi-pack designs, bottle designs, TV advertising and in-store display designs to be released and as soon as we see them we’ll be sure to share with you. Sadly, the designs are for the US market only, but you never know, a few may crop up here in Dubai.

The new designs have been done by Turner Duckwork who also did the revised coke, diet and zero coke can designs.

Thanks to our Designboom friends again for these pictures. If you are ever in Dubai, come find us.