- Date 8 May 2012
As a rule of thumb we believe that less is more. So many companies (and designers) try to squeeze so much information into a logo or a name and it ends up distracting the audience. Some of the best logos are the most obvious. That is what makes them stand the test of time.
Below is a collection of some of the best literal logos (according to us). They are all examples of brands that can be represented without a type mark.
The Red Cross
A few ‘fun facts’ for you.
– Did you know the Red Cross logo was created in 1863 by Henri Dunant.
– Puma’s original logo dates back to 1948 but the current version we know and recognise today is heavily based on the seventies version.
– The Apple logo was designed by Rob Janoff in 1977 and was updated in 1999.
– The Penguin logo was designed in 1949 by Jan Tschichold. (I am going to go out on a limb and say that every graphic design student studied Jan whether at Loughborough university like I was or here in Dubai.)
Finally, a couple of logo inspired quotes:
“A logo is only as good as the company it represents” – Paul Rand
“Some of the best logos are obvious, that’s what makes them resilient.” — Michael Bierut
“Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci
“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand
“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser
“A great trademark is appropriate, dynamic, distinctive, memorable and unique.” – Primo Angeli