VERSION B

A DESIGN STUDIO

BASED IN DUBAI

24-literal-logo-version-b-design-studio-dubai

Literal Logo

  • AuthorNeil
  • Date 8 May 2012
  • CategoryBranding

As a rule of thumb we believe that less is more. So many companies (and designers) try to squeeze so much information into a logo or a name and it ends up distracting the audience. Some of the best logos are the most obvious. That is what makes them stand the test of time.

Below is a collection of some of the best literal logos (according to us). They are all examples of brands that can be represented without a type mark.

The Red Cross

Penguin

Chevron

Jaguar

Greyhound

Bell Systems

Puma

Apple

Shell

Blue Circle

Target

Dove

 

A few ‘fun facts’ for you.

– Did you know the Red Cross logo was created in 1863 by Henri Dunant.

– Puma’s original logo dates back to 1948 but the current version we know and recognise today is heavily based on the seventies version.

– The Apple logo was designed by Rob Janoff in 1977 and was updated in 1999.

– The Penguin logo was designed in 1949 by Jan Tschichold. (I am going to go out on a limb and say that every graphic design student studied Jan whether at Loughborough university like I was or here in Dubai.)

 

Finally, a couple of logo inspired quotes:

“A logo is only as good as the company it represents”Paul Rand

Some of the best logos are obvious, that’s what makes them resilient.” Michael Bierut

“Simplicity is the ultimate form of sophistication.” – Leonardo da Vinci

“Simplicity is not the goal. It is the by-product of a good idea and modest expectations.” – Paul Rand

“To design is to communicate clearly by whatever means you can control or master.” – Milton Glaser

“A great trademark is appropriate, dynamic, distinctive, memorable and unique.” – Primo Angeli