- Date 9 May 2012
Cameras are getting bigger, better, faster, more complicated by the second. Ikea has decided to join the race but they have, of course, gone simpler. The Scandinavian furniture and appliance designer has announced a cardboard camera designed by Jesper Kouthoofd, who praises its features on this video.
Among the features is its “zoom” function, which is basically extending your arms closer to the subject of the photo, as Kouthoofd praises how easy it is to use.
While Ikea pokes fun at its own creation, it isn’t a joke. It is an actual product, though with some decidedly different and limited features not likely to make it a rival of Canon or Nikon anytime soon.
The camera can hold up to 40 images and can be downloaded directly to your computer via a USB connection in the upper-left corner.
The camera isn’t going to be sold in Dubai or in fact anywhere, but instead will be given away as a promotion in select stores worldwide. Just in case you were wondering, it comes ready made so you don’t have to worry about having bits left over!