Clip on hair
- Date 6 May 2012
Lego has done some great advertising in the past and they have delivered again with their ‘Mindplay: Bricks on me’ campaign. When I was a kid I built houses, shops, roads and the occasional robot. Clearly my brother and I were boring and should have thought further outside the lego box.
The design studio Elroy Klee, based in Holand, have created the adverts for Lego that resemble pixelated wigs. They have created three hair styles. The african afro, the short crop and the blonde layers. They used only black red and yellow pieces and were designed and built specifically for the models who then had to balance them on their heads while the photographer captured the works of art.
Concept & art direction: elroy klee
Photography: niki kits-polman & ebo fraterman
Make-up: esther dijkman
Assistant: augiaz pattipeilohy
First seen on: DesignBoom.com